How to Beat The Fred Update
- Have a consistent Brand Image across all properties. This means a logo, a tight hex-based color scheme, have a unique web design, etc.
- Write for people and optimize around topics, not keywords. Yes, you can go for a specific keyword in your title, but the post needs to feature a lot of LSI terms if you want to rank anyways, and you get bonus long-tail searches. The way to do this is to write naturally and for humans. You will use most of the right terms if you do this.
- Don’t have post titles right out of the keyword tool. There’s no need for “Dog Training Tips” when you can go with “10 Clever Dog Training Tips For Faster Results.” If you want to stuff the key-phrase in an isolated format, do it as your URL slug or something, not in the friggin title.
- Add pictures, videos, lists, tables, and other forms of enhanced content to your posts. Don’t outsource it, paste it into the text editor, and hit publish.
- Build social profiles and use them. You need real users and engagement. Build business citations. Get branded anchor text links. Really, if you produce content for humans and actually market it, this most of these “brand” things will happen on their own.
- For every Review style money-making post you publish, publish at least 10 other non-money-makers. I’d push that to 15, and make sure 5 of them aren’t even optimized around any keywords at all. A blog is perfect for that. 5 casual blog posts with no affiliate links or optimization, 10 educational / informational posts without heavy monetization… and then you’ve earned your 1 money maker. Repeat. You’ll eventually have a huge, invincible site, because guess what does (entertainment and educational) and doesn’t (review) attract links and social signals?